BLACKPINK – “JUMP”

BLACKPINK are heating up the sunny season with a festival-ready shift in sound for the superstar group.

“JUMP,” co-produced by dance music deity Diplo, eschews their more traditional K-pop trappings for an undeniably engaging, tech-focused hardstyle. And it thumps.

Originally meant for a Major Lazer release, the once-discarded track made its way to the mega-famous four and the rest is history. It debuted at number one on Billboard’s Global 200 and has only picked up promo since.

Here’s to hoping this type of successful branch out is a harbinger of more to come.

Stream below, snag a copy courtesy of YG Entertainment, and spread that social love: