This video was made by people who went out to dance in public spaces around the world.
Wholly comprised of fans worldwide articulating a common synthesis through dance, the visual treatment echoes the song’s message of creative expression and mobilizing autonomy. It’s also a testament to the New York City based bea-crafter’s #WeMove campaign aimed at fostering ideals of global solidarity, which you can catch up here.
But the real beauty behind this piece is a subtle graphic element, a glowing intensity that unites each featured dancer. Director Tal Zagreba explains:
When people stop fearing, that fear doesn’t go away, it becomes energy. We wanted to embody that massive human energy in the form of animation on top of the fan-submitted videos. That animation represents how we collectively glow when we’re disconnecting from fear-mongering thoughts.
>A composition that is both engaging and evoking, stream below and keep those ears open for the upcoming release of 401.1, a deluxe edition of his previously mentioned 401 Days due out this October 5th.