After a full-fledged promotional effort, complete with a Times Square billboard this past week, Australian soloist Troye Sivan has unveiled his newest single, the carnally delightful “My My My!”
Produced by OZGO who also serves as co-writer alongside Sivan himself, Leland, and James Alan Ghaleb, the electroni-popper immediately connects with swirling synths and a marked bounce before the young crooner settles in for his primrose vocal take. The passion pours throughout as this appreciation of liberation and love takes form, resulting in a surefire smash ahead of his upcoming sophomore album.
And not to be overlooked, the Grant Singer directed visuals steeped in sensuality channel the song’s sybaritic strain too. Stream below and grab your own copy now c/o Universal Music Australia:
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