Digital High is finally embracing the worldwide phenomenon that is K-pop. For far too long have these pages remained devoid of the over-the-top flash, unrivaled charm, and…choppy English that have made the genre so fashionable. But that changes today as the brand’s biggest ambassador teams up with an American firebrand for the next big smash.
“Boy With Luv,” lead single from BTS’ newly minted Map of the Soul: Persona, kicks it off with a funky synth-bed boosted by slaps of bass before settling into its agreeable dance-pop groove. Your seven sensations pick it up from there, delivering intoxicating verse and hook that ooze crossover appeal. And not to be outdone, track feature Halsey matches sonic wits with an equally charming chorus of her own.
Yeah, I’m all in on K-pop.